Senior Marketing Manager - Unannounced Projects

Publishing Los Angeles, CA

Phoenix Labs is seeking a creative and strategic Senior Marketing Manager to develop the full regional go to market for North America on multiple titles in development. The role requires a strategic leader with global publishing experience across mobile, console and PC. The successful candidate will come equipped with player-centric marketing strategies, deep user research toolkit, live ops experience, event based marketing, OOH and a proven track record of closely partnering with development teams. 

This position will be responsible for helping lead Phoenix Labs future projects into market and be the arbiter for exciting new franchises, defining the consumer experience in North America! 


  • Partner with the development team stakeholders and global publishing to flesh out strategy adhering to product principles
  • Develop and execute an integrated North American go-to-market plan managing the entire player funnel from acquisition, store optimization, monetization to retention  
  • Coordinating with potential IP holders for brand adherence and stakeholder engagement
  • Contribute to the strategic development of a live ops plan in close partnership with the development team 
  • Conduct ongoing market research and competitive analysis to create a data-informed marketing strategy that capitalizes on trends and opportunities


  • 5+ years in a marketing role in video games across PC, Mobile and Console 
  • Experience with rpg, strategy, simulation and sandbox games 
  • Experience with UGC and the creator economy 
  • Proven track record of successfully guiding a team to execute marketing initiatives
  • Experience with F2P business model, monetization strategies and Live Ops


  • Previously launched a new IP with deep branding experience
  • Full funnel marketing experience in a live environment




Who we are:

At Phoenix Labs, we make games because we love them, and we love the way they inspire us, bring us together, and enrich our lives.

Our mosaic community of game developers is united by shared values and a singular mission: Do the best work of our careers creating timeless games, powered by trust, courage, and an unwavering regard for players and each other.

Phoenix Labs have studios located in Vancouver, Montreal, Los Angeles, and San Mateo. We are backed by Garena, our long-time partner in Southeast Asia.