Marketing Lead (New IP)

Publishing SF Bay Area, CA

Phoenix Labs is seeking a creative and analytical Marketing Lead to guide the brand vision, drive the global strategy, and build and mentor a world-class team to establish delightful new IP. This game will bring something new and exciting to the sandbox genre. The role requires a seasoned strategic leader with global publishing experience across mobile, console and PC. The successful candidate will come equipped with player-centric marketing strategies, deep user research toolkit, live ops experience, and a proven track record of closely partnering with development teams. 

This is a full-time permanent position ideally located in our San Francisco, Bay Area studio, but would also consider potential hybrid work configurations. We are continuing to follow local government guidelines to keep our team safe.


  • Build a brand identity that reflects the product vision and will delight our players and set us apart 
  • Develop and execute an integrated global go-to-market plan managing the entire player funnel from acquisition, store optimization, monetization to retention  
  • Contribute to the strategic development of a live ops plan in close partnership with the development team 
  • Build and manage a nimble team including performance management, mentorship, and career growth
  • Conduct ongoing market research and competitive analysis to create a data-informed marketing strategy that capitalizes on trends and opportunities


  • 7+ years in a global marketing role in video games across PC, Mobile and Console 
  • Experience with open world, MMO or sandbox games 
  • Experience with UGC and the creator economy 
  • Proven track record of successfully leading a team
  • Experience with F2P business model, monetization strategies and Live Ops
  • This role will involve international travel once health restrictions permit


  • Previously launched a new IP with deep branding experience 

Who we are:

At Phoenix Labs, we make games because we love them, and we love the way they inspire us, bring us together, and enrich our lives.

Our mosaic community of game developers is united by shared values and a singular mission: Do the best work of our careers creating timeless games, powered by trust, courage, and an unwavering regard for players and each other.

Phoenix Labs have studios located in Vancouver, Montreal, Los Angeles, and San Mateo. We are backed by Garena, our long-time partner in Southeast Asia.